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Press Releases

  • Company to acquire No Magic, leader in model-based systems engineering, and modeling solutions for software architecture and business processes
  • Aerospace & defense, transportation & mobility, high-tech industries can address all aspects of embedded systems design
  • Combined solutions generalize systems engineering, expand industry standards for “Internet of Experiences”

VELIZY-VILLACOUBLAY, France — Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today announced the signing of a definitive agreement to acquire its partner No Magic, Incorporated, a global solutions company focused on model-based systems engineering and architecture modeling for software, and system of systems.  No Magic is headquartered in Allen, Texas and has offices in Lithuania and Thailand.

The acquisition of No Magic strengthens Dassault Systèmes’ industry solution experiences based on the 3DEXPERIENCE platform by generalizing systems engineering for developing the “Internet of Experiences” – the smart and autonomous experiences that are digitally connecting products, nature and life in the physical world.

Enterprise customers, small companies and professionals in the aerospace and defense (NASA/JPL, Boeing, Lockheed Martin), transportation and mobility (Ford, Renault, Honda, BMW, Nissan), and other industries (Sony, Panasonic, John Deere, GE Healthcare, Pfizer, J.P. Morgan, PayPal) rely on No Magic’s solutions including its core product, MagicDraw, part of the Cameo Suite, for business process, architecture, software and system modeling with teamwork support. They gain dynamic visual insight, mitigate enterprise risk, lower costs and eliminate operational pain points caused by complex business and IT systems having multiple technologies and standards.

While providing continuity for No Magic’s customers, Dassault Systèmes will integrate No Magic’s solutions into its 3DEXPERIENCE platform, complementing and reinforcing CATIA applications. This will provide a “single source of truth” allowing any user within a company to implement continuous 3D digital processes and to address all lifecycle aspects of an experience, from requirements, system of systems architecture models, systems and sub-systems architecture to functional, conceptual, logical and physical 3D modeling simulations.

The 3DEXPERIENCE platform natively supports openness by providing the largest range of open standards and languages for systems engineering, such as STEP, Modelica, FMI, ReqIF or OSLC. The acquisition will enrich it with the adoption of industry standard models and languages such as UML-SysML, DoDAF, MODAF, UPDM, or UAF.

In addition, the acquisition will provide small companies and professional users with access to more dynamic development tools to enhance their business process modeling.

“We are delighted to become part of Dassault Systèmes and its game-changing approach to product design and development,” said Gary Duncanson, President and CEO, No Magic. “Our combined expertise with the CATIA brand leadership will open new doors for system of systems modeling across industries and countries, enable autonomous systems initiatives with software architecture modeling, and generate new opportunities combining business process and systems modeling with enterprise architecture. Dassault Systèmes and No Magic both share a common vision and a ‘customer first’ attitude, offering solutions that simplify the complexity of today’s connected world.”

“The acquisition of No Magic will position Dassault Systèmes as the undisputed leading provider of solutions for all systems embedding software and establish an environment where building, testing and releasing software can happen rapidly, frequently and more reliably,” said Philippe Laufer, CEO, CATIA, Dassault Systèmes. “No Magic’s highly-skilled teams and industry-leading resources will accelerate the implementation of our vision for this unified and integrated approach.”

Completion of the transaction is subject to customary conditions precedent, including foreign investment approvals in the United States and in Lithuania.

  • Providing an Integrated Solution for Model Based Systems Engineering (MBSE), ranging from systems of systems, embedded systems modeling and execution to code generation
  • Adopting and Expanding Industry Standards for “Internet of Experiences”
  • Aerospace & Defense, Transportation & Mobility, High-Tech, Life Sciences Industries Can Benefit

Allen, Texas, United States – Paris, France — July 31, 2017 — Dassault Systèmes (Euronext Paris: #13065, DSY.PA) and No Magic, Incorporated have entered into a partnership to join their expertise in the Model-based systems engineering field. The two companies will integrate their industry solutions based on Dassault Systèmes’ 3DEXPERIENCE platform addressing, among others, the need for competitiveness in the development of connected and autonomous experiences in the aerospace and defense, transportation and mobility, high-tech and life sciences industries.

Dassault Systèmes and No Magic will jointly collaborate with existing and new leading customers, bringing teams together to transform their business from product innovation to experience innovation, through a smooth introduction of Model Based Systems Engineering, starting from upstream thinking, design and simulation, to production and operations.

Today’s Internet of Things (IoT) has evolved into the “Internet of Experiences” where autonomous products and connected devices are integrating more and more software to digitally connect to the physical world around them, blending together to become part of a living experience shaped by interactions between products, nature and life.

To support these highly intricate and interconnected systems so that they seamlessly work together, industrial companies, along with their ecosystem of partners, are looking for the ability to virtually co-design and simulate systems of systems, embedded systems and software architectures across industries, support cross-disciplinary approaches, and shorten design and engineering innovation cycles through automation and systematic reuse of existing data.

With the 3DEXPERIENCE platform providing a ‘single source of truth’, customers can implement continuous 3D digital processes and address all lifecycle aspects of an experience, including requirements, Systems of Systems Architecture Models, Systems and sub-Systems architecture, functional, logical and physical 3D modeling simulation.

The 3DEXPERIENCE platform has been developed to support openness by providing the largest range of open standards and languages for System Engineering, such as STEP, Modelica, FMI, ReqIF or OSLC. The result of the partnership will enrich it with the adoption of industry standard models and languages such as UML-SysML, UPDM, DoDAF, MODAF or UAF.

"No Magic brings excellence and deep knowledge in supporting, complying, and promoting the most widely used industry standards, and therefore best practices and template based models for a smooth adoption of Model Based Systems Engineering” said Philippe Laufer, CEO, CATIA, Dassault Systèmes. “This partnership will provide systems engineers and embedded software developers with robust solutions to design, analyze, develop, test, and deliver cost effective embedded and real-time systems and software that form today’s ‘Internet of Experiences.’”

“We are thrilled to be partnering with Dassault Systèmes, a world leader in 3D engineering software. CATIA provides the largest portfolio bringing together multi-disciplinary approaches to product design and development. There is a very strong fit between our respective solutions that will benefit customers, linking conceptual and logical architectures of complex systems to domain specific implementations,” said Gary Duncanson, CEO, No Magic. “Today’s interconnected world is adding complexity exponentially. No Magic’s solutions simplify the complexity, while at the same time lowering associated development costs. Model Based Systems Engineering is the only way we see to achieve complexity management and better business outcomes,” added Duncanson.

About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations.  Its world-leading solutions transform the way products are designed, produced, and supported.  Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world.  The group brings value to over 220,000 customers of all sizes, in all industries, in more than 140 countries.  For more information, visit

3DEXPERIENCE, the Compass logo and the 3DS logo, CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, BIOVIA, NETVIBES and 3DEXCITE are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.

Product development and model-based systems engineering requires alignment between solutions

PORTLAND, Ore. — Sept. 28, 2016 — Jama Software — a product-development solution for companies building hardware, software and integrated systems — today announced a partnership with No Magic, the leading global provider of integrated modeling, simulation and analysis services and solutions. The partnership results from the increasing demand on organizations to connect teams within an ecosystem of tools and processes specific to requirements solicitation and design.

“For product companies to succeed today they need solutions that work together and not in isolation. As systems are defined, modeled, and prototyped it's important that gaps between tools and users don’t get in the way of progress. No Magic is at the forefront of visualization and model based systems engineering, and we are excited to be working with such a forward-thinking company,” said Jennifer Jaffe, vice president of product at Jama Software. “We will continue to grow our ecosystem to provide the best value possible for our customers as their needs and those of the market evolve.”

Beginning with a referral partnership, the companies will work with mutual customers to enhance product quality and speed of delivery through requirements and modeling collaboration. The partnership is expected to expand over time to include integrations and flows based on customer needs. Because both partners believe in open standards, such as REST API, OSLC and ReqIF, there are multiple opportunities for integrations based on customer needs. Utilizing each company’s open platforms, Jama and No Magic are collaborating with existing customers to bring teams together from concept to design.

“The plan to extend our ecosystem to include Jama Software further exemplifies our partnering strategy with best-of-breed vendors in the systems space,” said Enrique Krajmalnik, No Magic’s CTO. “Jama’s lean, web-based platform brings the next generation of requirements management to our community,” he added.

“As technical systems become more complex, tighter data integration is needed between all lifecycle aspects of a product, ranging from requirements, to system architecture, down to simulation results,” said Axel Reichwein, CEO of Koneksys, developer of next engineering data integration solutions. “A partnership between No Magic and Jama based on open standards will improve collaboration between engineers and ultimately lead to better products.”

Systems development has become increasingly complex, as underlying technology platforms have advanced exponentially over the past 10 years. These factors are compounded by increased pressure from consumers for up-to-the-minute access to new technologies, as well as broadening application of functional safety standards across industries. As a result, product companies and suppliers are seeking product development solutions that are open and that integrate well, reducing the engineering overhead of context switching and business cost of missed information or insights.

Jama’s partnership with No Magic follows the the introduction of the Jama Alliance and Innovator Partner Program, which expand availability of the Jama solution and support the evolution of modern product delivery through partnerships with best-of-breed organizations, academic institutions and technology incubators.

Duncanson Brings Innovation and Unique Perspective to FourthTerm

AUSTIN, Texas – September 21, 2016 – No Magic, the leading global provider of integrated modeling, simulation, and analysis services and solutions, is pleased to announce that Gary Duncanson, the firm’s President and CEO, has been reappointed to the Object Management Group® (OMG®) Board of Directors. The OMG is an international, open membership, not-for-profit technology standards consortium.

“Gary is an innovator in standards-based modeling. His input in OMG Board of Directors meetings has been invaluable for our continued growth and success in this area,” said Dr. Richard Soley, OMG Chairman and CEO. “We appreciate his willingness to serve, and look forward to benefitting from his expertise and counsel – especially in some of the new technology areas impacting modeling such as semantics, Big Data, analytics and the Internet of Things (IoT),” added Dr. Soley.
Mr. Duncanson was reappointed to the OMG Board of Directors at the Consortium’s quarterly technical meeting held in Chicago, Illinois, during the week of September 12. The new Board term officially begins January 1, 2017. He was initially elected to the OMG BOD in December, 2007, and began serving on the BOD on January 1, 2008. Mr. Duncanson’s current reappointment represents his fourth consecutive BOD term.

“I am delighted and honored to be reappointed to the OMG BOD,” commented Gary Duncanson, No Magic’s President and CEO. “One of the primary goals of No Magic, central to our ongoing innovation strategy, is to be the most standards-compliant software company in the industry. We believe that adherence to OMG standards has been a critical success factor for No Magic in achieving this goal, and will certainly continue to be in the future. My personal dedication to the mission and principles of OMG has never been greater. I look forward to a highly productive and rewarding term on the OMG BOD,” said Mr. Duncanson.

No Magic’s Cameo Collaborator Enables Users to Access FIBO Concept Model in Real Time

Allen, Texas, September 12, 2016 – No Magic, the leading global provider of integrated modeling, simulation and analysis services and solutions, announced today the release of its new FIBO – Cameo® Concept Modeler microsite, powered by No Magic’s Cameo Collaborator. The site launch coincides with the launch of FIBO-V, the FIBO-Vocabulary Early Adopter Program, which focuses on FIBO as both an ontology and a vocabulary. The intent is to expedite the implementation of FIBO as a structured vocabulary.

Cameo Concept Modeler offers a user-friendly bridge between modeling and ontology, giving users a means to quickly and easily model concepts without extensive training in formal description logic. The FIBO microsite underscores the fact that Cameo Concept Modeler is one of the leading tools currently on the market, giving users the ability to view FIBO models as a concept model.
FIBO (Financial Industry Business Ontology) is a financial industry standard providing a description of the structure and contractual obligations of financial instruments, legal entities, market data and financial processes. With the launch of the No Magic FIBO microsite – – No Magic continues to strengthen its strong relationship with the FIBO standardization team at the OMG® and EDM Council.

The new No Magic FIBO microsite allows users to:

  • view FIBO as a concept model with Cameo Concept Modeler, using No Magic’s Cameo Collaborator – visualizing FIBO is key in understanding the relationships among and between commonly used financial terms. CCM simplifies this process, allowing users to import FIBO and visualize it using a modeling approach embraced by business people who rely on FIBO.
  • view the FIBO natural language glossary in real time – CCM automatically builds a natural language glossary directly from FIBO; associated FIBO-V diagrams and a natural language glossary have been published to the new microsite for FIBO.
  • view the No Magic toolchain – once users have imported FIBO into Cameo Concept Modeler, this can be tied into the entire No Magic toolchain for publishing, reviewing and commenting via Cameo Collaborator.

“FIBO and its place within the financial industry is just one area where ontology is playing an increasingly important role,” said Enrique Krajmalnik, No Magic’s CTO. “That’s why there has already been tremendous user interest in this FIBO microsite, which clearly highlights the power of CCM for importing financial industry business ontology concepts, while at the same time showing users the extensive natural language glossary live. The microsite shows the power and ease of use of our MagicDraw® platform and how it can be used to solve business vocabulary problems,” Enrique said.

Specific features of the new Cameo Concept Modeler that directly benefit FIBO include UI enhancements for creating and exporting concept models, natural language glossary enhancements, technical RDF/OWL optimizations, and support for property chains, equivalent classes and equivalent properties.

“We are pleased with the hard work that the No Magic team has invested in FIBO, and especially with the ease of use of Cameo Concept Modeler and Cameo Collaborator as integral elements of the FIBO Build-Test-Deploy-Maintain Methodology,” commented Dennis Wisnosky, Senior Advisor to EDMC and FIBO Project Manager.

New Solution Combines Product Line Engineering and Model Based Engineering to Deliver New Levels of Efficiency, Competitive Advantage for Companies Delivering Complex Product Lines

biglever software logoAUSTIN, Texas – April 4, 2016 – BigLever Software, the leading provider of Product Line Engineering (PLE) solutions, announced today that the company has partnered with No Magic, the premier standards-based modeling, simulation and analysis solutions provider, to deliver an integrated PLE and Model Based Engineering (MBE) solution – the No Magic MagicDraw/BigLever Software Gears Bridge. This new integration enables companies to achieve competitive advantage through the reduction of complexity, greater efficiency, increased product quality, enhanced scalability and portfolio diversity, as well as improved cross-functional alignment between engineering and operational roles.

“Product engineering organizations need a new approach for harnessing the ever-growing complexity of managing product variation across a product line portfolio,” said Dr. Charles Krueger, BigLever Software CEO. “PLE has emerged as a game-changing engineering paradigm for addressing this need. By partnering with No Magic, and bringing MagicDraw into the PLE Ecosystem, we are creating a new dimension for Model Based Engineering with MagicDraw – one that combines PLE’s innovative feature-based variation management capabilities with the powerful visualization, analysis, verification, and validation capabilities of MBE.”

PLE addresses product complexity by dramatically simplifying the creation, delivery, maintenance, and evolution of a product line portfolio. It uses a shared set of engineering assets, a managed set of features, and an efficient means for automating production of assets for the product line. BigLever’s Gears PLE solution and methods enable a unified feature-based approach across the full lifecycle, from portfolio planning to multi-discipline asset engineering and testing, product management, manufacturing, sales, and service. By providing a “single source of feature truth,” PLE enables a holistic view into the feature variations for a product family, thereby eliminating the need for different variant management mechanisms across tools, processes and organizational functions.

“The No Magic global team is delighted to announce this partnership with BigLever,” said Gary Duncanson, President and CEO of No Magic. “Our strategic alliance facilitates the work taking place by our commercial and defense sector customers as they endeavor to meet their large-scale product line and design variant deployment requirements. PLE has been of critical importance in many industry domains, including the automotive sector. The integration of PLE and Model-based Systems Engineering represented in this unique partnership simplifies and mitigates product design complexity, while at the same time providing equally impressive industry results of a two-to-ten-time gain in engineering metrics.”

About the No Magic MagicDraw/BigLever Software Gears Bridge

No Magic’s MagicDraw MBE platform is used by enterprises to replace document-driven artifacts with integrated and traceable models. The MagicDraw/Gears Bridge extends MagicDraw to operate seamlessly, efficiently, and effectively as part of the unified PLE lifecycle toolsets used by a growing number of systems engineering organizations.

The new Bridge allows engineers to use Gears PLE concepts and constructs as first-class systems engineering mechanisms for managing product line diversity in MagicDraw models, as a highly scalable alternative to traditional clone-and-own or manual variant management approaches. MagicDraw models can now be seen as shared assets within Gears-based production lines, and automatically configured for different products by making feature choices in a Gears feature profile.

About BigLever Software

BigLever Software, Inc., the leading provider of systems and software product line engineering solutions and services, dramatically simplifies the creation, evolution, maintenance and delivery of a product line – a portfolio of similar products or systems with variations in features and functions. BigLever’s patented Gears solution enables organizations to reduce development costs and bring new product line features and products to market faster, enabling businesses to more reliably target and hit strategic market windows. BigLever is based in Austin, Texas. For more information, visit

BigLever Software, Gears, and No Magic MagicDraw/BigLever Software Gears Bridge are trademarks of BigLever Software, Inc. MagicDraw and Cameo are registered trademarks of No Magic, Inc.

CCM SP2 Plugin Enhances Collaboration and Productivity – Users Easily Model Concepts Via Simplified Ontology Approach

Allen, Texas November 30, 2015 – No Magic, the leading global provider of integrated modeling, simulation and analysis services and solutions announced today the release of CameConcept Modeler Plugin (CCM) 18.0 Service Pack 2.

This service pack, offering numerous enhancements, continues No Magic's tradition of delivering rapid and timely software updates to users. Since the product's initial release September, 2015, CameConcept Modeler continues to receive industry accolades by providing a user-friendly bridge between modeling and ontology, giving users a means to quickly and easily model concepts without extensive training in formal description logic.

"We listen to customer feedback from enterprise and system architects, ontologists, analysts, knowledge engineers, modelers and subject matter experts and work to include as many feature requests in our service packs as possible,” said Enrique Krajmalnik, No Magic’s CTO. “The improved documentation, OWL import and export improvements, natural language glossary and optimized usability found in this CCM Service Pack 2 release are great examples of this," he added.

"CCM is a different breed of modeling tool for these users," Krajmalnik said. "It takes the power and ease-of-use of our award-winning MagicDraw® platform and extends it to solve business vocabulary problems, especially prevalent now, due to the shortage of trained ontologists.”

With CameConcept Modeler, modelers can create meaningful model elements with a single keystroke. This enables users to focus on the iterative process of developing and analyzing models.

The CameConcept Modeler Service Pack 2 offers these new enhancements and user benefits making the development process even easier:

  • Documentation:
    • Documents how to generate a natural-language glossary from one or more concept models
    • Documents the improvements shown below:
  • OWL import and export improvements:
    • Import from OWL and export tOWL supports the JSON-LD format
    • Import from OWL supports arbitrary annotation properties
    • Export tOWL creates an OWL annotation when it finds a UML comment stereotyped as an «Annotation», having a tagged value pointing tan annotation property, and anchored ta UML class or property
  • Natural Language Glossary:
    • Superclass and property types now hyperlink to their head word
  • Usability improvements:
    • Importing from OWL creates shorter package names, unless there is a name collision
    • A new diagram menu item selects a redefined or subsetted property in the containment tree
    • A new diagram menu item selects a redefined or subsetted property in any one of the diagrams that show it
    • Glossary generation options are now turned off by default for new projects
    • A new containment tree menu item creates or rebuilds a glossary according to the currently set glossary creation project options
    • An anonymous union superclass forces subordinate generalization sets to always be {complete}
    • A UML package stereotyped as «ConceptModel» always unhides the "URI" metaproperty to make it easier to set its base URI

With CCM SP2, users also receive AutoStyler 18.0 SP2, a no-charge, highly useful CCM plugin that allows modelers the ability to easily manage the styles of any kind of model diagram in MagicDraw. SP2 enhancements to AutoStyler include:

  • Menu items for setting the defining diagram and repairing styles are now enabled when Generalization Sets, Trees, and Properties are among the elements selected on a diagram
  • Styles can now be repaired for Generalization Sets, Trees, and Properties

MagicDraw® Plugin Boosts Productivity & Enhances Collaboration –
Easily Model Concepts Via Simplified Ontology Approach

Allen, Texas (September 2, 2015) – No Magic, the leading global provider of integrated modeling, simulation and analysis services and solutions announced today the release of its Cameo Concept Modeler Plugin (CCM), the latest addition to the company's expanding Cameo® Suite solution portfolio. Cameo Concept Modeler leads the industry in providing a user-friendly bridge between modeling and ontology, allowing users to quickly and easily model concepts without extensive training in formal description logic.

The new solution is designed for enterprise and system architects, ontologists, analysts, knowledge engineers, modelers and subject matter experts.

"CCM is a different breed of modeling tool for these users," said Enrique Krajmalnik, No Magic's CTO. "It takes the power and ease-of-use of our award-winning MagicDraw platform and extends it to solve the problem of business vocabulary ambiguity, exacerbated by the complexity of ontology tools and a lack of trained ontologists. Using simple, easy to use and understand models of real world concepts, CCM helps coalesce systems of people, process, and information," added Enrique.

Cameo Concept Modeler is unique in that it provides all the value of ontologies, yet goes beyond with its appealing graphics and plain English glossaries, employing an intuitive drag and drop interface. As a result, modelers can create meaningful model elements with a single keystroke. This enables users to focus on the iterative process of developing and analyzing models.

Other key benefits of Cameo Concept Modeler include:

  • Consultant-proven, subject matter expert friendly graphical notation
  • Integrates with any UML® model or UML-based standard, such as UPDM, DoDAF, or NIEM-UML
  • Ideal for Architects to create new models of information from one overarching concept model

"With the introduction of our new Cameo Concept Modeler, the industry gets a highly innovative visual tool that allows a concept model to be part of the UML ecosystem, allowing ease of integration with our Cameo solution Suite," said Gary Duncanson, President and CEO of No Magic. "In addition CCM unifies all kinds of models, such as models of requirements, data, business processes, systems, ontologies, database schemata, message schemata and object-oriented software," added Duncanson.

For advanced users, such as Architects, the Cameo Concept Modeler Plugin allows these users to create and realize new models of information from one concept model, as well as connect existing models of information to concept models. Architects can also "cherry pick" concepts and properties to create a closed-world information model for schemata and code generation.

In addition, analysts and knowledge engineers find CCM highly useful and intuitive as they use UML to work with subject matter experts to model any and all real-world concepts and properties of a business in the specific language of that business.

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